We use your Personal Information for three general reasons. First, we use Personal Information to provide you with the services that you request. Second, we may use your Personal Information to send you additional information about our products or information about other products and services in which you might be interested, provided you "opt-in" to receiving such information. Third, we may use your information in aggregate form to help us evaluate and modify existing services, and to help us develop additional services that are likely to be of interest to our users. You can always choose not to be contacted or to "opt-out" on the registration screen on which your Personal Information is entered. If you later decide that you do not want your Personal Information used for these purposes, you may opt-out by sending an e-mail or letter to us. Please refer to Personal Information: Access below. Furthermore, we may use the Personal Information you provide about yourself when placing an order or registering for warranty or out of warranty service to complete that order or service registration and to provide you with information about other Canon products and promotions that may be of interest to you. In the course of growing or restructuring our business, we may also purchase the assets of another company or sell the assets of our company. During these transactions, information about customers is frequently considered a business asset that is the subject of such a purchase or sale. Also, in the unlikely event that Canon's assets are acquired or subject to liquidation in bankruptcy, Personal Information may be transferred as well.
Canon seeks written consent where appropriate. Sometimes an individual's consent may be implied through his or her conduct with Canon. If, at any time, new information is required, Canon will inform affected individuals and obtain consent.
Canon works hard to ensure that our systems are secure and that they meet industry standards. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the Personal Information we collect online.
Canon makes every effort to keep Personal Information accurate, complete and current. Canon will update any changes to Personal Information when received. If Canon holds Personal Information about an individual which can be established by the individual to be inaccurate, incomplete or not up-to-date, Canon will take reasonable steps to correct it.
If you would like to access your Personal Information, or request that your Personal Information be modified, corrected or removed from our database, please contact Canon's Privacy Officer. Canon will make all reasonable efforts to respond within thirty (30) days of your request. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections. Canon will use reasonable efforts to supply you with this information and to correct any factual inaccuracies that you identify.